Get Over It & Move On

outsideinview.comYou’ve had one of those moments, right? We all have. You finally got the interview with the company you’ve been targeting for a great job opportunity. The job is everything you want…and more. You prepared, practiced and were ready for the meetings. Then the call came. And, the earth crashed. You couldn’t get your answers to sound as intelligent as you practiced. You weren’t crisp in the responses to highlight your achievements. In other words….you blew it. And, by the time you saw what was happening, it was too late to correct. It was a train wreck before your own eyes, featuring you, and you couldn’t stop it. (more…)

Make it Simple

outsideinview.comI lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. (more…)

Relevance matters

outsideinview.comEver seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. (more…)

Learn it yourself

outsideinview.comYou start a new role. It’s a new product. It’s a new company. You spend your first 30-60-90 days going to meetings and trying to soak it all in. You want to “understand” the environment before you can jump in. Well…. stop depending on everyone else to learn what you need to know.  (more…)

Doing the dance

outsideinview.comWhen you are putting together a package you know that it has to contain the right features for the market, is launched to the market, and is exciting enough for the market to generate talk. Or, at least that’s your hope. Really putting the package into the market, to generate that buzz, will depend on what you say during your sales cycle. Enterprise sales is a dance. (more…)