On the second day before my PM Christmas,
my manager sent to me
Two features to add,
and a sales demo to present.
Off and on for the last year there have been discussions about the value of product management and product marketing professionals attending trade shows. I have to admit, I had an opinion, not expressed in the debates, but I was not a fan. I guess too many years of playing demo gal had taken its toll.
But, all that changed this month. (more…)
When launching any new product, pricing is an important component to consider. We must price the product to fit in with our overall value proposition. Are we positioning the product as a high end expensive, valuable product or a bare bones low cost product? What do our customers want? How much will they pay?
I’m heading to the Boston ProductCamp on Saturday, November 7th. I’m very excited to meet and network with other product management and marketing folk, who share the same passion for this field as I do.
And, this also means it’s time to “pitch” my presentation proposal. I’m pulling together an “introduction to personas,” that is, how do you get started with them when you’ve never done them before. It’s dedicated to the persona newbie, and I pledge to make it useful and practical for this audience. (I had this idea since I only wish that someone had done this for me before my first one years ago!)
Will I see you there?