Back in December, I wrote a blog post about the need to listen to the market – not just existing customers, but more specifically the non-buyers and lost sales. After reviewing some of the comments, I felt it was important to explicitly discuss the next step – - namely, what to do with everything that you’ve heard.
I have seldom ranted about service I have received, but I feel compelled to point this one out. And, better yet, it’s relevant to the topic of product management/marketing. (more…)
I am working with a small business client – a very small business and we had an interesting discussion around marketing her services. After getting past the concept of the product is a service… we talked about building trust and relationships with prospects and customers. I broke down the discussion into some simple non-marketing language that might help you in explaining all of this as well. I told it was like making a great sandwich. (more…)
Alignment. (n) ə-ˈlīn-mənt: the act of aligning or state of being aligned; especially the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other. (more…)
We all have heard the buzzword for years, “market-focused,” but what does it really mean? (more…)
