Are you asking the right questions in your hiring?

outsideinview.comI thought it would be interesting, and fun, to put the shoe on the other foot for a change.

I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.

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Weather Alert! Sales Tornado coming

tornadoWhen anybody requests a new feature or product, of course, the first course of action (by them) is to kick, scream and promise that it will be the next great thing. There may even be demands that it is absolutely needed in order to close the biggest deal in the history of the company. No decision needed. No research needed. No thought expected. Just do it! Now. Your future is guaranteed. What are you waiting for? I call this the Sales Tornado. And, it is never around during the planning cycle.  Continue reading “Weather Alert! Sales Tornado coming”

Get Some Rhythm

(This article is cross-posted at onproductmanagement.net)

outsideinview.comIn several online forums/blogs recently, there has been a lot of talk and discussion about “how often do I update this?” “Change that?” “Do this?” There was a specific thread that was related to a question about a product roadmap, but I’ve also seen the same question about web content, marketing communication pieces, customer visits and other outward facing activities. Our product professional peers are looking for some schedule so they can plug the activity into their calendar and update x, y or z regularly.

But, a calendar appointment is not what is needed to address the challenge.

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Face it … Your Product is Old.

(This article is cross-posted at onproductmanagement.net)

outsideinview.comI don’t know when it happened but it officially became fall in the Northern Hemisphere. Typically I would moan at this thought, which makes me think about how many bags of leaves I need to rake this season (typically 100 around my house,) or worse yet, that winter and the freezing temperatures are approaching. But this year I’m hoping the new season brings a breath of fresh air. This summer, I realized my parents are getting old. Three out of the four had a significant health problem. And while, thankfully, all are doing better now, it made me face the reality that needs, plans and provisions need to change.

It happens to our products too.

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You’ve Created It…You’ve Measured It…Now Share It

(This article is cross-posted at onproductmanagement.net)

outsideinview.com

Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. The roadmap has no value if it is not shared.

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