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Go Camping…but Have a Purpose

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outsideinview.comIn the next few weeks, there are several opportunities to attend a ProductCamp. Maybe this is your first? If so, there are several primer-type articles out here and here.

Whether this is your first, third or tenth camping trip, you should ask yourself the same question – how do you prepare for a ProductCamp? Should you volunteer? Should you create a presentation? Will any of my colleagues be there?

Don’t Bother to Innovate without Change

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outsideinview.comIn this week’s #prodmgmttalk discussion, the topic was innovation in product management. One of the specific questions posed revolved around why innovation is so hard. It seems that it is difficult for many of us mere mortals to step out of our comfort zone and embrace change. Fear of failure leads us quickly down a negative path.

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The Twelve Days before my PM Christmas

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outsideinview.comOn the first day before my PM Christmas,
my manager sent to me
A sales demo to present.

On the second day before my PM Christmas,
my manager sent to me
Two features to add,
and a sales demo to present.

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Are You “Really” Market-focused?

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We all have heard the buzzword for years, “market-focused,” but what does it really mean? (more…)

Is Your Product Priced Right?

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When launching any new product, pricing is an important component to consider. We must price the product to fit in with our overall value proposition.  Are we positioning the product as a high end expensive, valuable product or a bare bones low cost product? What do our customers want? How much will they pay?
 
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