(This article is cross-posted at onproductmanagement.net)
I don’t know when it happened but it officially became fall in the Northern Hemisphere. Typically I would moan at this thought, which makes me think about how many bags of leaves I need to rake this season (typically 100 around my house,) or worse yet, that winter and the freezing temperatures are approaching. But this year I’m hoping the new season brings a breath of fresh air. This summer, I realized my parents are getting old. Three out of the four had a significant health problem. And while, thankfully, all are doing better now, it made me face the reality that needs, plans and provisions need to change.
It happens to our products too.
(This article is cross-posted at onproductmanagement.net)
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; but, with some extra effort, you can guarantee the success of the launch.
First, any launch means you stay put!
(This article is cross-posted at onproductmanagement.net)
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. The roadmap has no value if it is not shared.
Every company needs some kudos, even if they have to ask for them. Knowing that customers are satisfied is important, especially for those of seeking repeating sales.
Lately though, I have noticed more and more retailers and restaurants are spewing out prizes (dare I say bribes) for completing their “short” survey… in some cases garnering you the chance to win $5000 or maybe 10% off your next visit all in search of gathering customer opinions and measuring customer satisfaction.
(This article is cross-posted at onproductmanagement.net)
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the side diversions that would present as opportunities for exploration. Then it happened. They got lost. She was looking at the GPS but it offered no help for getting them back on track, there were missing roads and turns that they were passing were not present on the screen. Soon enough they saw a sign for the gas station up ahead. And, as you would expect, he didn’t want to stop. “Real men don’t ask for directions,” was his reply.
