When anybody requests a new feature or product, of course, the first course of action (by them) is to kick, scream and promise that it will be the next great thing. There may even be demands that it is absolutely needed in order to close the biggest deal in the history of the company. No decision needed. No research needed. No thought expected. Just do it! Now. Your future is guaranteed. What are you waiting for? I call this the Sales Tornado. And, it is never around during the planning cycle. Continue reading “Weather Alert! Sales Tornado coming”
Yes, this is serious. No, it’s not crazy. Pokemon Go is a phenom that is taking over the world, or so it seems, as it is dominating the news cycle with something that is not negative or horrifying. In fact, the majority of the news are highlighting stories about the health benefits children and teens are getting from the walking/running they are doing to capture the Pokemon.
Observe the kids around you playing Pokemon Go, step back, and it is easy to see how it can actually help Product people as well. Continue reading “Product & Pokemon Go”
I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here and here.
If you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.
I knew it was happening while I was in the middle, but I couldn’t stop it. I’m bad.