(This article is cross-posted at onproductmanagement.net)
Try this exercise.
Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you would pull if you are preparing to speak with a potential buyer. (You can leave the pretty folder in the closet – they cost extra money to produce.) If you don’t have a marketing closet, go to your Web site and print out the packet of material.
(This article is cross-posted as a guest post at onproductmanagement.net)
In baseball, everything you’re first taught about pitching has to do with speed and location… you want to throw the ball past the batter, and put it in the corners of the strike zone. Go for the heat!
(This article is cross-posted as a guest post at onproductmanagement.net)
During a recent whirlwind #prodmgmttalk discussion on Twitter, there was a side discussion about the differences between Voice of the Market and Voice of the Customer.
(This article is cross-posted as a guest post at onproductmanagement.net)
Aren’t the marketing automation tools great?
They help you develop target lead campaigns that automatically respond to a “visitor’s” action depending on what they do. This is done without human interference or effort, moving the potential buyer through the elements that have been pre-determined to be the right marketing piece of collateral or action at the time. How did business ever do this before, given how time and labor consuming these efforts can be?
But there is a flaw. And it can ruin your efforts.
guest post by Barry Doctor, a product marketing manager at Katun Corp.
Congrats!. You’re online. Now you’ve engaged in social media tools. The rise of social media has really revolutionized the tools I use to perform my product marketing role. Over the past years I have been using Twitter to really help make my life a little bit easier.
There are still a lot of comments that are flying back and forth about how to use Twitter for the best and biggest bang. The answer is simple – there is no one size fits all. Stop looking for it. Now more than ever, multiple people in your organization are engaged in social media. And, I support the notion that it is no longer a single source media – that it should be shared by multiple groups to support everyone’s goals.
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