Measurement, Validation and Numbers, Oh My!

(This article is cross-posted at

In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and efforts such as marketing, sales and product management. Once you’ve created your product marketing roadmap, you have to actually use it as a guide to strategic activities. And, if you are going to use it, you need to know that the efforts are moving toward success. You have to look at measurements which gauge the progress of the movement.

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Get Over Yourself

outsideinview.comMirror, Mirror on the wall, who is fairest… is that how your typical presentations start? Sounds a bit ego-driven, doesn’t it?

How about when you are networking? Do you introduce yourself with a simple handshake and a pleasant comment or two? Or, do you go into a long dialogue on who you are, what you think, how you act, what matters to you? A few people do this, but does it make for a good networking introduction?

Of course not. Most of us acknowledge ourselves and move on in the conversation with the person we have just met. We try to learn as much as we can about them, trying to establish a relationship that is mutual.

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Go Camping…but Have a Purpose

outsideinview.comIn the next few weeks, there are several opportunities to attend a ProductCamp. Maybe this is your first? If so, there are several primer-type articles out here and here.

Whether this is your first, third or tenth camping trip, you should ask yourself the same question – how do you prepare for a ProductCamp? Should you volunteer? Should you create a presentation? Will any of my colleagues be there?

Jump Right into Pcamp…the Water is Fine!

outsideinview.comArriving at your first Product Camp (pcamp) as a newbie can be overwhelming. You are greeted by a registration table, and then set out on your own. If you are lucky enough to have come with a friend or colleague so you are not standing there alone wondering what to do next. More than likely though, you did come by yourself and your feet are frozen with a strange combination of anxiety, anticipation, excitement and fear.
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