Why am I failing?

marcommIf you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.

Really.

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Get Over It & Move On

outsideinview.comYou’ve had one of those moments, right? We all have. You finally got the interview with the company you’ve been targeting for a great job opportunity. The job is everything you want…and more. You prepared, practiced and were ready for the meetings. Then the call came. And, the earth crashed. You couldn’t get your answers to sound as intelligent as you practiced. You weren’t crisp in the responses to highlight your achievements. In other words….you blew it. And, by the time you saw what was happening, it was too late to correct. It was a train wreck before your own eyes, featuring you, and you couldn’t stop it. (more…)

Make it Simple

outsideinview.comI lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. (more…)

Relevance matters

outsideinview.comEver seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. (more…)

It’s about the story not the format

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It’s a basic necessity that if you’re in product management or product marketing, you will end up writing a presentation for sales (or two or a dozen.) There are hundreds, if not thousands, of presentation tips, articles and books out in the market for you, all claiming to be “the source of truth” when it comes to writing the presentation that is “the best”, “most compelling” or “attention getting to deliver results.” Really though, it is pretty simple. (more…)