I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here and here.
If you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.
You’ve had one of those moments, right? We all have. You finally got the interview with the company you’ve been targeting for a great job opportunity. The job is everything you want…and more. You prepared, practiced and were ready for the meetings. Then the call came. And, the earth crashed. You couldn’t get your answers to sound as intelligent as you practiced. You weren’t crisp in the responses to highlight your achievements. In other words….you blew it. And, by the time you saw what was happening, it was too late to correct. It was a train wreck before your own eyes, featuring you, and you couldn’t stop it. Continue reading “Get Over It & Move On”
I lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. Continue reading “Make it Simple”
Ever seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. Continue reading “Relevance matters”