We often find ourselves in a sort of practitioner leader role, where we have no real authority over our cross-functional team, yet we HAVE to lead the team in order to reach a set of shared company goals. So, how do we do this?
Some days I don’t get it. Nope – not at all, not even a little. I’ve tried, but it just isn’t working for me.
Why do we ask our “customers” what improvements we should make in our products and/or marketing? They saw enough value in what we do to already have made a purchase. They opened their wallets. Unless we never want to grow, we obviously need to find the next victim, I mean prospect to approach. This is not our customer, it is our market. (more…)
We all have heard the buzzword for years, “market-focused,” but what does it really mean? (more…)
Pragmatic Marketing‘s Steve Johnson wrote a post a year ago “If you want to be heard, speak in the language of the listener, the buyer persona” in his blog post, What’s a persona? At the same time, Forrester analyst Tom Grant wrote a post for his blog entitled, Listening is hard, in which he said that “Both product managers and product marketers have to be top-notch professional listeners.” (more…)
Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
