I thought it would be interesting, and fun, to put the shoe on the other foot for a change.
I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.
Continue reading “Are you asking the right questions in your hiring?”
It’s funny. You hear it all the time. A new leader comes into the product team. He (or she, don’t get too judgmental on me here) has great ideas and the experience to execute for success. He has the right people. And, the change expected, the desired turn, fails. The sales number are not meeting expectations. The product group is not launching products at a quantity or speed that the company expects. It’s all not working. Continue reading “Product change happens with leadership not product”
Ever seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. Continue reading “Relevance matters”
When you are putting together a package you know that it has to contain the right features for the market, is launched to the market, and is exciting enough for the market to generate talk. Or, at least that’s your hope. Really putting the package into the market, to generate that buzz, will depend on what you say during your sales cycle. Enterprise sales is a dance. Continue reading “Doing the dance”
It’s a basic necessity that if you’re in product management or product marketing, you will end up writing a presentation for sales (or two or a dozen.) There are hundreds, if not thousands, of presentation tips, articles and books out in the market for you, all claiming to be “the source of truth” when it comes to writing the presentation that is “the best”, “most compelling” or “attention getting to deliver results.” Really though, it is pretty simple. Continue reading “It’s about the story not the format”