Traditional new product launch has included catching a new product as the development organization tossed it over the fence. Product marketing would dust off their launch check list and make sure that all the tactics were accomplished. They would book appearances at trade shows, write press releases, design data sheets, plan direct mail campaigns to current customers, research advertising opportunities in trade publications and other assorted tasks on the checklist. (more…)
The Pendulum has swung to the other side
This is Simple
This is a simple post….
But, imagine how much more we could all accomplish – for ourselves and our companies – if we stopped the bickering and territory battles!
If politics were taken out of the corporate world, and we all worked together - no matter what department you sat in or work you performed, no matter what you were paid or how long you’ve been in the role, no matter who was your boss or what hours you worked – wouldn’t we all accomplish more?
Think about it.
It’s a Matter of Trust
Throughout this blog we’ve looked at buyer personas. More recently we looked at turning sales into our partners; and, even more recently, at the sales funnel. But, what all sales – B2B and B2C – come down to, in a single word, is trust. (more…)
Stop the Madness
Your phone rings. The caller ID shows it’s from Nancy, the sales manager. You cringe!
As a product professional, we are all too familiar with horror stories initiated by our sales teams. Remember the one where the sales leader promised a feature, and then put it in the contract so it is legally binding and then, afterwards, tells you – meaning you have to disrupt the scheduled release to accommodate this. Or, how about the one where the sales person doesn’t know the product so you are called to do the demo, at the very last minute, day after day. Even the one where you found that the feature document that you spent weeks agonizing over was changed to “better meet our needs” and has already been used by the field force, of course, meaning more questions, since they are making claims that just aren’t real. (more…)
Stop Asking for Permission
I am lucky. I have an incredible mentor in my life who is also a wonderful friend. He’s the kind of mentor that will be the first in line to support me; but, has no problem slapping me down and back into reality when I need that as well. And, sometimes, we have these incredible great conversations that come out of nowhere. That happened the other day over lunch.
