Are you asking the right questions in your hiring?

outsideinview.comI thought it would be interesting, and fun, to put the shoe on the other foot for a change.

I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.

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Change Your Words

(This article is cross-posted at onproductmanagement.net)

outsideinview.comTry this exercise.

Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you would pull if you are preparing to speak with a potential buyer. (You can leave the pretty folder in the closet – they cost extra money to produce.) If you don’t have a marketing closet, go to your Web site and print out the packet of material.

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