This is a short post. And I’m not going to get a soapbox and rant, nor will I try to educate or share my views. This is a short post.
It’s fall, and Product Camp season began last month starting in Atlanta, New York and Salt Lake City. But, the real camping season picks up speed starting this weekend with upcoming events in So. California (Orange County,) San Francisco, Seattle, Rocky Mountain, Chicago, Minneapolis and welcoming Nashville. (Apologies if I forgot any.) Make plans to attend a PCamp near you by visiting the “master” schedule list at: http://www.productcamp.org/schedule/
If you are planning to attend – and there really is no reason you should not attend at least one - or present or simply don’t understand the concept and why you should engage, please visit some of my past posts on product camps on this site:
Looking in from the outside, it’s time for product professionals – both management marketing types – to take control of their own careers and growth. Product Camps are OUR venues to do both
(and women, ping me to discuss the “Rainbow Chuck Initiative!”)
(This article is cross-posted as a guest post at onproductmanagement.net)
Do you work in product marketing? Have you ever tried to explain what you do, to someone who isn’t familiar with product development and management? Ever want to pull your hair out after the conversation? It probably goes like this:
(This article is cross-posted as a guest post at onproductmanagement.net)
As product marketing professionals, we are tasked by senior leadership with understanding the buyer persona and directing the creation of marketing materials that tout the benefits of our product to those specific personas, benefits that solve the buying problems of the market. We are tasked with understanding the voice of the customer. We are tasked with win/loss analysis, competitor analysis, branding and sales psychology. Strategic stuff. Big picture stuff. Important stuff that makes sales more efficient and ultimately brings revenue in the door.
In the next few weeks, there are several opportunities to attend a ProductCamp. Maybe this is your first? If so, there are several primer-type articles out here and here.
Whether this is your first, third or tenth camping trip, you should ask yourself the same question – how do you prepare for a ProductCamp? Should you volunteer? Should you create a presentation? Will any of my colleagues be there?
In this week’s #prodmgmttalk (a weekly virtual twitter discussion/gathering of people who identify as professional product managers and product marketing managers, globally, held on Mondays) I contributed through a comment that said “trust can be earned after credibility is established”. I applaud Jim Holland for leading this discussion amongst the community following his blog on the subject. And, I wanted to explain my contribution in a bit more detail.
