Why am I failing?

marcommIf you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.

Really.

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Relevance matters

outsideinview.comEver seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. (more…)

Learn it yourself

outsideinview.comYou start a new role. It’s a new product. It’s a new company. You spend your first 30-60-90 days going to meetings and trying to soak it all in. You want to “understand” the environment before you can jump in. Well…. stop depending on everyone else to learn what you need to know.  (more…)

Product Camp Session: Putting Agile on Trial

outsidenview.comFor the upcoming Product Camp South Florida (June 8 in Ft. Lauderdale, FL,) I plan to propose a session. I need your help.

The session is (tentatively) titled “Agile vs. Product Management,” and the idea is to have a 45 minute courtroom scene. One side, an esteemed colleague (played by W. Alejandro Polanco) who has agreed, will argue that Agile is a benefit to the field of product management while the other side (played by me) will argue that Agile is killing product management.

First, we need to propose the session and it needs to be voted in. But, as we both prepare for the “trial,” we would love your feelings – from both sides. Please present your argument in the comments below. Who knows, you may be asked to call-in as an “expert” witness.

 

Have fun with this! We plan to!

Get Over Yourself

outsideinview.comWhether you are a product manager or a product marketer, you need to get over your product. I know, you spend your days – and nights – thinking how wonderful your product is, how you can improve it, and why others haven’t seen the same vision you do. Maybe, just maybe, the answer is – your product is not what they seek.

What?!? Heresy you say! Of course they need, and want, my product. Well, maybe not. Think about it. It’s about the customer, the buyer, the market – not you. (more…)