Playoffs are Approaching…Are You in the Game?

If you follow me on Twitter (@jidoctor), you know I am passionate about three things:  family, product management/product marketing and my baseball team.

Watching a baseball game is like understanding your buyers: what strategy they employ, how they signal each other, how they listen and interact with the coaching staff and especially – for us fans – why do we keep coming back even for more even though this particular team doesn’t solve any problems?  In fact, in most years, they actually create more stress for me, one of their “buyers.”

Continue reading “Playoffs are Approaching…Are You in the Game?”

Is Product Management & Product Marketing Leading the Way for the Economy Recovery?

All signs are pointing to some form of recovery in the US economy. Product managers need to be hard at work right now preparing for the upturn in sales and planning the product roadmap for future releases. It is a great time for investment in time and internal resources. It is absolutely critical to understand how the market has changed given our new economic realities and to understand the new market problems that your products can solve. These investments are magnified by competitors who are retrenching rather than investing.

Continue reading “Is Product Management & Product Marketing Leading the Way for the Economy Recovery?”