Sales Force Issues May Be Because of Us

outsideinview.comIn a recent blog post, Forrester CEO George Colony wrote that CEO’s want better sales forces. As the sales enablement arm of the organization, how do product marketing professionals, ensure that our sales team is effective and ready to sell our new products and have well designed sales tools aligned to the ever-changing sales cycle?

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Election Day is Coming…Time to Talk Politics

I’m turning this post upside-down inside of outside-in. What? Huh? I hear you, but be patient for a minute and I’ll explain.

I have had the pleasure – and honor – of developing a presentation for another Product Camp with my colleague Jim Holland. Jim and I have known each other for several years, and from the beginning the synergies were amazing. Really, that isn’t just a line.

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