In a recent blog post, Forrester CEO George Colony wrote that CEO’s want better sales forces. As the sales enablement arm of the organization, how do product marketing professionals, ensure that our sales team is effective and ready to sell our new products and have well designed sales tools aligned to the ever-changing sales cycle?
We often find ourselves in a sort of practitioner leader role, where we have no real authority over our cross-functional team, yet we HAVE to lead the team in order to reach a set of shared company goals. So, how do we do this?
We’ve had a chance to finish our New Year’s celebration. The parties are over, our homes are cleaned, and for most of us at least, the weather hasn’t slowed us down too much (though I know my friends in the south will argue this.) What does it all mean? It’s time to get down to business.
I have had the pleasure – and honor – of developing a presentation for another Product Camp with my colleague Jim Holland. Jim and I have known each other for several years, and from the beginning the synergies were amazing. Really, that isn’t just a line.
We all have heard the buzzword for years, “market-focused,” but what does it really mean? Continue reading “Are You “Really” Market-focused?”