(This article is cross-posted at onproductmanagement.net)
Try this exercise.
Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you would pull if you are preparing to speak with a potential buyer. (You can leave the pretty folder in the closet – they cost extra money to produce.) If you don’t have a marketing closet, go to your Web site and print out the packet of material.
(This article is cross-posted at onproductmanagement.net)
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; but, with some extra effort, you can guarantee the success of the launch.
First, any launch means you stay put!
(This article is cross-posted at onproductmanagement.net)
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. The roadmap has no value if it is not shared.
Every company needs some kudos, even if they have to ask for them. Knowing that customers are satisfied is important, especially for those of seeking repeating sales.
Lately though, I have noticed more and more retailers and restaurants are spewing out prizes (dare I say bribes) for completing their “short” survey… in some cases garnering you the chance to win $5000 or maybe 10% off your next visit all in search of gathering customer opinions and measuring customer satisfaction.
(This article is cross-posted at onproductmanagement.net)
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and efforts such as marketing, sales and product management. Once you’ve created your product marketing roadmap, you have to actually use it as a guide to strategic activities. And, if you are going to use it, you need to know that the efforts are moving toward success. You have to look at measurements which gauge the progress of the movement.
