Why am I failing?

marcommIf you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.

Really.

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Mea Culpa!

doh2I messed up.

I knew it was happening while I was in the middle, but I couldn’t stop it. I’m bad.

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Make it Simple

outsideinview.comI lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. (more…)

Relevance matters

outsideinview.comEver seen the pictures of people dressed as superheroes visiting kids in the hospital? Aren’t they great? I mean, kids shouldn’t be in the hospital to begin with, and we all applaud volunteers who try to make them feel better. But… what about the kid who is afraid of costumers? Or, the boy who is into sports more than comics? I sincerely appreciate the effort that the volunteers made, and I know it has brighten many a young child face; but, I remember when my son actually asked the volunteers to leave. He was 2. He knew what mattered to him. He knew what was relevant. (more…)

Learn it yourself

outsideinview.comYou start a new role. It’s a new product. It’s a new company. You spend your first 30-60-90 days going to meetings and trying to soak it all in. You want to “understand” the environment before you can jump in. Well…. stop depending on everyone else to learn what you need to know.  (more…)