The Strength of Weak Ties

weak tiesSince product managers rarely have the needed direct authority to accomplish their goals, they must learn to influence without authority.

But given all of our responsibilities – writing use cases, prioritizing back logs, writing personas, talking with buyers, doing sales demos, etc. – wherever do we find the time to work on our own professional development? Some personal skills are critical to success. Influencing without authority is one. Another is tapping into your personal network – friends, family, former colleagues and random folks you met once at a trade show, conference or ProductCamp. Continue reading “The Strength of Weak Ties”

You Can’t Get There Without Knowing Where There Is

roadmap_cover

I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here  and here.

Continue reading “You Can’t Get There Without Knowing Where There Is”

Make it Simple

outsideinview.comI lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. Continue reading “Make it Simple”