I thought it would be interesting, and fun, to put the shoe on the other foot for a change.
I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.
Continue reading “Are you asking the right questions in your hiring?”
I’m not a newbie. I’m not a millennial. Heck, I’m not even a Gen X-er or Y-er. I admit I had to go online to find the Top 15 Words and Phrases Millennials Use but No One Else Understands just to name this post. But I have the experience to do that. Look at the end result – you’re reading this. Continue reading “TBH, the struggle is real and I’m not on fleek”
It’s funny. You hear it all the time. A new leader comes into the product team. He (or she, don’t get too judgmental on me here) has great ideas and the experience to execute for success. He has the right people. And, the change expected, the desired turn, fails. The sales number are not meeting expectations. The product group is not launching products at a quantity or speed that the company expects. It’s all not working. Continue reading “Product change happens with leadership not product”
Since product managers rarely have the needed direct authority to accomplish their goals, they must learn to influence without authority.
But given all of our responsibilities – writing use cases, prioritizing back logs, writing personas, talking with buyers, doing sales demos, etc. – wherever do we find the time to work on our own professional development? Some personal skills are critical to success. Influencing without authority is one. Another is tapping into your personal network – friends, family, former colleagues and random folks you met once at a trade show, conference or ProductCamp. Continue reading “The Strength of Weak Ties”
I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here and here.
Continue reading “You Can’t Get There Without Knowing Where There Is”