(This article is cross-posted at onproductmanagement.net)
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. The roadmap has no value if it is not shared.
Continue reading “You’ve Created It…You’ve Measured It…Now Share It”
When ever a new product is launched, great pains are taken to measure success of the new product (you are measuring, right?). Do you know what are you measuring against? If you created a business case prior to developing the product, you should already have a first year sales forecast ready, available and communicated to all involved. Continue reading “Whose to blame?”
When we are orchestrating our launch, something we often don’t even think about, but is probably the most important launch element, is respecting our launch partners. Within each organization, we have different sets of partners, but universally without respect for the partner’s work effort and the time required to complete their tasks, we cannot drive a successful launch.
Continue reading “Missing Element in a Launch? RESPECT”
I have seldom ranted about service I have received, but I feel compelled to point this one out. And, better yet, it’s relevant to the topic of product management/marketing. Continue reading “Customer Loyalty…Do You Care?”
We all have heard the buzzword for years, “market-focused,” but what does it really mean? Continue reading “Are You “Really” Market-focused?”