You’ve Created It…You’ve Measured It…Now Share It

(This article is cross-posted at

Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. The roadmap has no value if it is not shared.

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Missing Element in a Launch? RESPECT

outsideinview.comWhen we are orchestrating our launch, something we often don’t even think about, but is probably the most important launch element, is respecting our launch partners. Within each organization, we have different sets of partners, but universally without respect for the partner’s work effort and the time required to complete their tasks, we cannot drive a successful launch.

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