Learn it yourself

outsideinview.comYou start a new role. It’s a new product. It’s a new company. You spend your first 30-60-90 days going to meetings and trying to soak it all in. You want to “understand” the environment before you can jump in. Well…. stop depending on everyone else to learn what you need to know.  (more…)

It’s a Matter of Trust

outsideinview.comThroughout this blog we’ve looked at buyer personas. More recently we looked at turning sales into our partners; and, even more recently, at the sales funnel. But, what all sales – B2B and B2C – come down to, in a single word, is trust. (more…)

Throw the sales funnel away

outsideinview.comLast week, David Edelman, the leader of McKinsey’s Digital Marketing Strategy, posted an article titled “The Funnel is Dead.” In this piece, he professes that the traditional sales funnel is dead, because it’s outdated.  He goes on to say that today’s consumer “takes a much more complex iterative path thru and beyond purchase” and proposes a new model for the consumer product decision journey (CPDJ). (more…)

Face it … Your Product is Old.

(This article is cross-posted at onproductmanagement.net)

outsideinview.comI don’t know when it happened but it officially became fall in the Northern Hemisphere. Typically I would moan at this thought, which makes me think about how many bags of leaves I need to rake this season (typically 100 around my house,) or worse yet, that winter and the freezing temperatures are approaching. But this year I’m hoping the new season brings a breath of fresh air. This summer, I realized my parents are getting old. Three out of the four had a significant health problem. And while, thankfully, all are doing better now, it made me face the reality that needs, plans and provisions need to change.

It happens to our products too.


Do You Have a Launch DR Plan?

(This article is cross-posted at onproductmanagement.net)

outsideinview.comA product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; but, with some extra effort, you can guarantee the success of the launch.

First, any launch means you stay put!