I thought it would be interesting, and fun, to put the shoe on the other foot for a change.
I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.
Continue reading “Are you asking the right questions in your hiring?”
I’m not a newbie. I’m not a millennial. Heck, I’m not even a Gen X-er or Y-er. I admit I had to go online to find the Top 15 Words and Phrases Millennials Use but No One Else Understands just to name this post. But I have the experience to do that. Look at the end result – you’re reading this. Continue reading “TBH, the struggle is real and I’m not on fleek”
Yes, this is serious. No, it’s not crazy. Pokemon Go is a phenom that is taking over the world, or so it seems, as it is dominating the news cycle with something that is not negative or horrifying. In fact, the majority of the news are highlighting stories about the health benefits children and teens are getting from the walking/running they are doing to capture the Pokemon.
Observe the kids around you playing Pokemon Go, step back, and it is easy to see how it can actually help Product people as well. Continue reading “Product & Pokemon Go”
I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here and here.
Continue reading “You Can’t Get There Without Knowing Where There Is”
If you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.
Continue reading “Why am I failing?”