Are you asking the right questions in your hiring?

outsideinview.comI thought it would be interesting, and fun, to put the shoe on the other foot for a change.

I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.

Continue reading “Are you asking the right questions in your hiring?”

Product Camp Session: Putting Agile on Trial

outsidenview.comFor the upcoming Product Camp South Florida (June 8 in Ft. Lauderdale, FL,) I plan to propose a session. I need your help.

The session is (tentatively) titled “Agile vs. Product Management,” and the idea is to have a 45 minute courtroom scene. One side, an esteemed colleague (played by W. Alejandro Polanco) who has agreed, will argue that Agile is a benefit to the field of product management while the other side (played by me) will argue that Agile is killing product management.

First, we need to propose the session and it needs to be voted in. But, as we both prepare for the “trial,” we would love your feelings – from both sides. Please present your argument in the comments below. Who knows, you may be asked to call-in as an “expert” witness.

 

Have fun with this! We plan to!

Are you Generating Leads or Creating Demand?

outsideinview.comIt’s common for product marketing job descriptions to include a line or two about working with market plans to generate leads for the sales force. But, are the number of leads really the right metric for product marketing? Wouldn’t it be better if product marketing is tasked with generating demand?

No, I’m not splitting hairs. There is a difference.

Continue reading “Are you Generating Leads or Creating Demand?”