This is a list of some of the places I go and books I reference when I need inspiration, learning, and amusement about the crazy worlds of product management & product marketing. While I am not making any recommendations, my “favorites” are bolded.

This list is ever-changing. It will grow – and shrink – as value is discovered or removed. Please leave a comment with your recommendations to add to my reading list.

9/2 - still organizing the list…be patient. And, yes, I have read them all – proof is at the bottom of the list:

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Product Management

  • The Product Manager’s Desk Reference – Steven Haines
  • Product Leadership – Cooper
  • Product Marketing for Technology Companies – Mark Nutje
  • Tuned In
  • Expert  Product Management – Brian Lawley
  • Phenomenal Product Manager – Brian Lawley
  • Crossing the Chasm – Geoffrey Moore
  • Inside the Tornado – Geoffrey Moore
  • The Innovator’s Dilemma – Christensen
  • The Discipline of Market Leaders – Michael Treacy

Leadership

  • Awakening the Leader Within – Kevin Cashman
  • Good to Great – Jim Collins
  • The Oz Principle – Craig Hickman, Tom Smith & Roger Connors
  • Even Eagles Need a Push – David McNally
  • Leadership & Self-Deception – Arbinger Institute
  • Leading for a Change – Ralph Jacobson
  • The High-Value Manager – Florence Stone & Randi Sachs
  • The 21 Irrefutable Laws of Leadership – Maxwell
  • Whale Done – Kenneth Blanchard

Personas

  • “The Inmates Are Running the Asylum:  Why High-Tech Products Drive Us Crazy and How to Restore Sanity” – Alan Cooper
  • “The Persona Lifecycle: Keeping People in Mind Throughout the Product Design” – John Pruitt & Tamara Adlin
  • “The User Is Always Right:  A Practical Guide to Creating and Using Personas for the Web”  – Steve Mulder
  • “The Design of Everyday Things” – Donald Norman
  • Angel Customers & Demon Customers

Communication

  • Great Communication Secrets of Great Leaders – John Baldoni
  • How the Way We Talk Can Change the Way We Work – Robert Kegan & Lisa Laskow Lahey
  • Face-to-Face Communications – Harvard Business School Press

Marketing/Public Relations

  • Groundswell – Josh Bernoff & Charlene Li
  • The Long Tail – Chris Anderson
  • Blue Ocean Strategy
  • Positioning – Al Ries & Jack Trout
  • Transforming Your Go-To-Market Strategy – Rangan
  • The Marketing Gurus
  • Digital Darwinism
  • The New Rules of Marketing & PR – David Meerman Scott
  • Permission Marketing – Seth Godin
  • Purple Cow – Seth Godin
  • Meatball Sundae – Seth Godin
  • Bottom-Up Marketing
  • Death By Meeting – Patrick Leoni
  • PR
  • The Publicity Handbook
  • Public Relations Writers
  • Partnering Intelligence
  • Marketing Moves
  • The Way of the Guerilla – Jay Conrad Levinson
  • Guerilla Lifecycle – Jay Conrad Levinson
  • The 7 Keys to Effective Web Sites
  • CyberMarketing

Sales

Self-Development/Skills

  • Mindset – Carol Dweck
  • First, Break All the Rules
  • Now, Discover Your Strengths
  • The One Thing You Need to Know
  • You, Inc.
  • Emotional Intelligence
  • Working with Emotional Intelligence
  • Emotionally Free

Business (Companies)

  • Big Changes at Best Buy

Leadership Profiles

  • Leadership – Rudy Giuliani
  • jack – Jack Welch

IT/Software Development

  • Software Requirements – Cockburn
  • IT Production Services
  • Implementing the Capability Maturity Model
  • Managing the Software Process
  • CMM Implementation Guide
  • CMMI in Practice
  • CMMI Distilled
  • Software Leadership
  • Software Project Management for Dummies
  • Project Management for Dummies

 

  • Open Leadership – Charlene Li
  • The Experience Effect - Jim Joseph
  • The Four Levels of Corporate Change
  • What Got You Here Won’t Get You There
  • Software
  • The Business of Software
  • The Fifth Discipline
  • The Circle of Innovation
  • Care to Compete
  • It’s Not Luck
  • Futurize Your Enterprise
  • Competing for the Future
  • Never Eat Alone