Tuned In really is…

So the folks at Pragmatic Marketing are done writing their book, and it’s hitting the market with advanced copies going out as thank you’s.

Kudos to Phil Myers, Craig Stull and David Meerman Scott. They got it right.

Too often we all look at our work – marketing, products, customer service, metrics – and wonder why the intended audience just “doesn’t get it.” For years, there has been a groundswell building that asks why aren’t we asking the audience about their needs? What are the product features that would make you want to buy? What are the ways you respond to marketing? What does our customer service process mean to you the user? What do our metrics tell us about you?

We aren’t selling, developing or servicing ourselves. This isn’t rocket science! Look in from the outside.