You start a new role. It’s a new product. It’s a new company. You spend your first 30-60-90 days going to meetings and trying to soak it all in. You want to “understand” the environment before you can jump in. Well…. stop depending on everyone else to learn what you need to know. (more…)
When you are putting together a package you know that it has to contain the right features for the market, is launched to the market, and is exciting enough for the market to generate talk. Or, at least that’s your hope. Really putting the package into the market, to generate that buzz, will depend on what you say during your sales cycle. Enterprise sales is a dance. (more…)
It’s a basic necessity that if you’re in product management or product marketing, you will end up writing a presentation for sales (or two or a dozen.) There are hundreds, if not thousands, of presentation tips, articles and books out in the market for you, all claiming to be “the source of truth” when it comes to writing the presentation that is “the best”, “most compelling” or “attention getting to deliver results.” Really though, it is pretty simple. (more…)
True Story. (And we know that storytelling is more memorable.) I was having a conversation with a colleague who shared the tale of how she feels about her company.
You need to understand my colleague is experienced. She has held the titles, is a published author and a noted speaker. She is someone you know if you read this blog. But, her reputation is mostly US-based. Last fall her company was acquired, and while it wasn’t as smooth as she hoped, she was pleased with the direction it seemed to be heading. Recently some new leaders were brought into her company, and specifically on her team. That’s the background. (more…)
Storytelling is increasingly used in marketing today in order to demonstrate knowledge, build customer loyalty and provide insight. According to Giles Lury, this marketing trend “echoes the deeply rooted need of all humans to be entertained.” Why? Simple. Stories are illustrative, easily memorable, and allow any firm to create stronger emotional bonds with the customers. (more…)