The definition of a launch plan is to create buzz around a product, making it interesting for users to engage. The user experience is a critical part of our launch plan. I recently had the most incredible user experience that you could imagine. I feel the need to share the experience as a way we, the product management and marketing community, can learn new lessons about the user experience by creating brand ambassadors. (more…)
The right product starts with the right experience.
This is Simple
This is a simple post….
But, imagine how much more we could all accomplish – for ourselves and our companies – if we stopped the bickering and territory battles!
If politics were taken out of the corporate world, and we all worked together - no matter what department you sat in or work you performed, no matter what you were paid or how long you’ve been in the role, no matter who was your boss or what hours you worked – wouldn’t we all accomplish more?
Think about it.
Season’s Greetings
This wasn’t the year for my classic Product Holiday song. There just seemed to be too much going on that was, well, simply not nice.
Instead, I offer you a simple wish for a joyous holiday season. And a prayer we can be nicer to each other in 2013.
Stay safe this season! Stay well! Smile and laugh…often!
Jennifer
Why do I even need Product Marketing?
(guest post by Barry Doctor)
I was talking with a business owner who posed the question to me, “Why do I even need Product Marketing?”
Now, it seems that many business owners are quick to hire lawyers, accountants and sales people. But when it comes to marketing… well, sometimes they read a book or ask a relative to do it on the cheap. The problem is — they don’t see the value in marketing… at least not enough to bring in a professional.
A Huge Opportunity – for Whom?
I have talked a lot about the disconnect between marketing and sales. In the past I’ve tried to focus on ways we can all get along, and even form positive relationships where we can grow despite knowing that the two teams are from different planets. Then, a move happens that reminds me. (more…)
