Comments for OutsideIn View http://www.outsideinview.com observations from looking in Fri, 03 Feb 2012 03:01:25 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on This one time…at product camp by Paying it Forward: Announcing a Scholarship Program for Product Camps | OutsideIn View http://www.outsideinview.com/2010/02/this-one-time-at-product-camp/#comment-1153 Paying it Forward: Announcing a Scholarship Program for Product Camps | OutsideIn View Fri, 03 Feb 2012 03:01:25 +0000 http://outsideinview.com/?p=657#comment-1153 [...] I loved learning from, teaching and networking with all of the product professionals I have had the pleasure of meeting over the past few [...] [...] I loved learning from, teaching and networking with all of the product professionals I have had the pleasure of meeting over the past few [...]

]]> Comment on Not Everyone Wants to Play Games by Jim Holland http://www.outsideinview.com/2012/01/games/#comment-1128 Jim Holland Sun, 22 Jan 2012 00:32:13 +0000 http://www.outsideinview.com/?p=1271#comment-1128 Jennifer - This is a great post and calls out the definite differences between the worlds of business-to-business innovation and consumer-oriented solutions. Having straddled both sides of the fence at times, it pays to immerse yourself in the environment where customers and users live, work and play. This works for B2B as well as consumer products, but innovation cannot be conceived, vetted, prototyped, and developed or manufactured without real validation. While gamification is one step in moving forward and provides a great way to receive broad feedback, it's not the only iteration in the process. Jim Jennifer – This is a great post and calls out the definite differences between the worlds of business-to-business innovation and consumer-oriented solutions. Having straddled both sides of the fence at times, it pays to immerse yourself in the environment where customers and users live, work and play. This works for B2B as well as consumer products, but innovation cannot be conceived, vetted, prototyped, and developed or manufactured without real validation. While gamification is one step in moving forward and provides a great way to receive broad feedback, it’s not the only iteration in the process.

Jim

]]> Comment on A Product Launch “Checklist” is Essential? by Kerryn http://www.outsideinview.com/2009/10/a-product-launch-checklist-is-essential/#comment-923 Kerryn Tue, 20 Dec 2011 11:05:32 +0000 http://outsideinview.com/?p=435#comment-923 Your's is the intelligent arppcoah to this issue. Your’s is the intelligent arppcoah to this issue.

]]> Comment on Make it Simple by Software Marketing Tweetables - 12 December 2011 | Smart Software Marketing http://www.outsideinview.com/2011/12/make-it-simple/#comment-856 Software Marketing Tweetables - 12 December 2011 | Smart Software Marketing Mon, 12 Dec 2011 14:47:27 +0000 http://www.outsideinview.com/?p=1258#comment-856 [...] Make it Simple [...] [...] Make it Simple [...]

]]> Comment on Make it Simple by Giles Farrow http://www.outsideinview.com/2011/12/make-it-simple/#comment-844 Giles Farrow Fri, 09 Dec 2011 17:26:48 +0000 http://www.outsideinview.com/?p=1258#comment-844 Most mature software is bogged down with complexity. Great for power users but horrible for everyone else. e.g. Microsoft Office constantly adding features until it was a bloated mess with 2007 We love simplicity, it's like a breath of fresh air to see modern UX design at work in new startups / SaaS This new generation of software has learnt to fight hard against adding incremental features. They even demand new features to meet minimum levels of activity or they get reversed out Most mature software is bogged down with complexity. Great for power users but horrible for everyone else.

e.g. Microsoft Office constantly adding features until it was a bloated mess with 2007

We love simplicity, it’s like a breath of fresh air to see modern UX design at work in new startups / SaaS

This new generation of software has learnt to fight hard against adding incremental features. They even demand new features to meet minimum levels of activity or they get reversed out

]]> Comment on Make it Simple by Jim Holland http://www.outsideinview.com/2011/12/make-it-simple/#comment-843 Jim Holland Fri, 09 Dec 2011 15:37:27 +0000 http://www.outsideinview.com/?p=1258#comment-843 Jennifer - great post. Over my 20 plus years in product management, I can't recall the number of times that we've forgotten the "keep it real and keep it simple." Thanks for the reminder and suggestions. Glad you enjoyed the One Less Drop. Jim Jennifer – great post. Over my 20 plus years in product management, I can’t recall the number of times that we’ve forgotten the “keep it real and keep it simple.”

Thanks for the reminder and suggestions. Glad you enjoyed the One Less Drop.

Jim

]]> Comment on Bad to the Bone by Tim Johnson http://www.outsideinview.com/2011/11/bad-to-the-bone/#comment-798 Tim Johnson Fri, 04 Nov 2011 15:56:43 +0000 http://www.outsideinview.com/?p=1250#comment-798 Jen, Great post. I'd like to offer yet another view of why a customer is noisy, grumpy, unhappy, etc. which is also directly related to not listening. The louder a customer is, the more critical your software is to their business. They have placed a large component of their success, competitive differentiation or livelihood directly on your shoulders. What bits of the puzzle they need have you missed? How many others that you failed to listen to because of your roadmap or market understanding are like them? Is there more business in that adjacent market than the one you think you should be in? Noisy customers are either the result of their poor fit with your solution or your poor fit for their real needs. The former you can flush from your customer roles, the latter will lead you to new business opportunities. Jen,

Great post. I’d like to offer yet another view of why a customer is noisy, grumpy, unhappy, etc. which is also directly related to not listening.

The louder a customer is, the more critical your software is to their business. They have placed a large component of their success, competitive differentiation or livelihood directly on your shoulders. What bits of the puzzle they need have you missed? How many others that you failed to listen to because of your roadmap or market understanding are like them? Is there more business in that adjacent market than the one you think you should be in?

Noisy customers are either the result of their poor fit with your solution or your poor fit for their real needs. The former you can flush from your customer roles, the latter will lead you to new business opportunities.

]]> Comment on Get Some Rhythm by Follow These Product Marketing Professionals | Smart Software Marketing http://www.outsideinview.com/2011/10/rhythm/#comment-789 Follow These Product Marketing Professionals | Smart Software Marketing Mon, 31 Oct 2011 17:38:21 +0000 http://www.outsideinview.com/?p=1245#comment-789 [...] Twitter: @jidoctor  Blog: http://www.outsideinview.com/ Recent Post: Get Some Rhythm [...] [...] Twitter: @jidoctor  Blog: http://www.outsideinview.com/ Recent Post: Get Some Rhythm [...]

]]> Comment on Get Some Rhythm by Weston http://www.outsideinview.com/2011/10/rhythm/#comment-782 Weston Thu, 27 Oct 2011 15:59:31 +0000 http://www.outsideinview.com/?p=1245#comment-782 Hi, I enjoyed your blog post and have often found there to be resistance to change that can negatively affect the ‘beat and rhythm’ to which you refer. It certainly affects the communication and the “right what to the right whom, at the right time” which you also mention. I also find interesting parallels to this in a recent blog written by a colleague. Here is the link if you are interested in giving it a read: http://bit.ly/iin6JG . Hi, I enjoyed your blog post and have often found there to be resistance to change that can negatively affect the ‘beat and rhythm’ to which you refer. It certainly affects the communication and the “right what to the right whom, at the right time” which you also mention. I also find interesting parallels to this in a recent blog written by a colleague. Here is the link if you are interested in giving it a read: http://bit.ly/iin6JG .

]]> Comment on Voice of the Market vs. Voice of the Customer by Start With The Customer Product Marketing Podcast #7 – Introduction to Buyer Personas http://www.outsideinview.com/2011/05/vocvom/#comment-763 Start With The Customer Product Marketing Podcast #7 – Introduction to Buyer Personas Fri, 14 Oct 2011 12:24:02 +0000 http://www.outsideinview.com/?p=1133#comment-763 [...] segments vs. personas (post from Jennifer on the difference between VoC and Voice of the [...] [...] segments vs. personas (post from Jennifer on the difference between VoC and Voice of the [...]

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