Some days I don’t get it. Nope – not at all, not even a little. I’ve tried, but it just isn’t working for me.
Why do we ask our “customers” what improvements we should make in our products and/or marketing? They saw enough value in what we do to already have made a purchase. They opened their wallets. Unless we never want to grow, we obviously need to find the next victim, I mean prospect to approach. This is not our customer, it is our market. (more…)
We all have heard the buzzword for years, “market-focused,” but what does it really mean? (more…)
I haven’t been quiet, despite the lapse in an updated blog post; I’ve been learning. The challenge is that I have been learning from my baseball team. Readers of this blog (okay, anyone who has ever met me really) knows that I am almost as passionate about my baseball team as I am my family. And, the past several weeks, watching the team, has taught me a lot.
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Transitions can be hard. There was a recent discussion on Twitter (in the #prodmgmt group) about how long it took to take on a new role and get up to speed. The prevailing thought was that it takes 90 days to join a team and be effective.
Ever have a product that has been on the market for quite awhile? Get the urge to attempt to breathe new life into it? How do you go about doing this?
