(This article is cross-posted at onproductmanagement.net)
In this week’s #prodmgmttalk, (on Twitter Mondays at 4 pm pacific) there was a big discussion on what to do with “bad” customers; how did they get to be called “bad”; how do we know they are “bad”; and, what do you do with them. It’s amazing how many points you can make in 140 characters, in a 20 minute timeframe!
While there was enough content to write a book on a “bad” customer, the focus here is to understand why your product even has “bad customers”.
Off to the first Dallas/Fort Worth Product Camp this weekend.
If you’re going to be there – please introduce yourself & let’s connect!
When we are orchestrating our launch, something we often don’t even think about, but is probably the most important launch element, is respecting our launch partners. Within each organization, we have different sets of partners, but universally without respect for the partner’s work effort and the time required to complete their tasks, we cannot drive a successful launch.
I have seldom ranted about service I have received, but I feel compelled to point this one out. And, better yet, it’s relevant to the topic of product management/marketing. (more…)
I am working with a small business client – a very small business and we had an interesting discussion around marketing her services. After getting past the concept of the product is a service… we talked about building trust and relationships with prospects and customers. I broke down the discussion into some simple non-marketing language that might help you in explaining all of this as well. I told it was like making a great sandwich. (more…)
