I am working with a small business client – a very small business and we had an interesting discussion around marketing her services. After getting past the concept of the product is a service… we talked about building trust and relationships with prospects and customers. I broke down the discussion into some simple non-marketing language that might help you in explaining all of this as well. I told it was like making a great sandwich. (more…)
We often find ourselves in a sort of practitioner leader role, where we have no real authority over our cross-functional team, yet we HAVE to lead the team in order to reach a set of shared company goals. So, how do we do this?
Alignment. (n) ə-ˈlīn-mənt: the act of aligning or state of being aligned; especially the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other. (more…)
PPCS: abbreviation post-product camp syndrome, common ailment affecting product management and product marketing people primarily, but any of a number of people who voluntarily attend a local product camp on a day off from their day job. (more…)
Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
