Every company needs some kudos, even if they have to ask for them. Knowing that customers are satisfied is important, especially for those of seeking repeating sales.
Lately though, I have noticed more and more retailers and restaurants are spewing out prizes (dare I say bribes) for completing their “short” survey… in some cases garnering you the chance to win $5000 or maybe 10% off your next visit all in search of gathering customer opinions and measuring customer satisfaction.
No doubt, in your role as a product professional – whether you are in product management or product marketing – you’ve been told, go out and get a market view. A view from someone that isn’t you or in your company; a view from someone who would pay for the product or service you are offering, if they had the problem. You could call it the outsidein view. (Okay, bad pun I know, but I couldn’t resist – it fits.)
Now it’s my turn.
For more than two years I’ve written for this blog, commenting on topics and issues I hear from fellow product professionals through following on Twitter, LinkedIn, and now Google +, or through meeting at product camps and networking, and from just my friends.
Now it’s your turn.
I have a long list of “agenda” topics which I can keep writing about, delivering my take on issues I see and hear are of interest and/or concern. But, what I care about is what YOU want to hear. What are the topics of interest to YOU. Where could YOU use the most experience, guidance or support? What problems are keeping YOU up at night? Bottom line, how can I help YOU?
I have a quick survey created. It’s 10 questions and takes no more than 3 minutes to complete. Will you please take the pause in your day and complete the survey? It will help me help YOU better.
Looking in from the outside, I can only be as relevant as you allow, enable and help me be.
Thank you, Jennifer
When ever a new product is launched, great pains are taken to measure success of the new product (you are measuring, right?). Do you know what are you measuring against? If you created a business case prior to developing the product, you should already have a first year sales forecast ready, available and communicated to all involved. (more…)
(This article is cross-posted as a guest post at onproductmanagement.net)
Aren’t the marketing automation tools great?
They help you develop target lead campaigns that automatically respond to a “visitor’s” action depending on what they do. This is done without human interference or effort, moving the potential buyer through the elements that have been pre-determined to be the right marketing piece of collateral or action at the time. How did business ever do this before, given how time and labor consuming these efforts can be?
But there is a flaw. And it can ruin your efforts.
I have seldom ranted about service I have received, but I feel compelled to point this one out. And, better yet, it’s relevant to the topic of product management/marketing. (more…)
