I thought it would be interesting, and fun, to put the shoe on the other foot for a change.
I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.
Continue reading “Are you asking the right questions in your hiring?”
I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here and here.
Continue reading “You Can’t Get There Without Knowing Where There Is”
If you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.
Continue reading “Why am I failing?”
I lived in Minneapolis and each year I longed for that that magical moment in December. No, I am not talking about the holiday and the craziness. (It is especially prevalent when you live in a retail HQ town like Minneapolis.) Rather, I am a fan of British TV advertising; and in Minneapolis, the Walker Art Center would show the commercials over several nights of events each December. Continue reading “Make it Simple”
When you are putting together a package you know that it has to contain the right features for the market, is launched to the market, and is exciting enough for the market to generate talk. Or, at least that’s your hope. Really putting the package into the market, to generate that buzz, will depend on what you say during your sales cycle. Enterprise sales is a dance. Continue reading “Doing the dance”