(This article is cross-posted at onproductmanagement.net)
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and efforts such as marketing, sales and product management. Once you’ve created your product marketing roadmap, you have to actually use it as a guide to strategic activities. And, if you are going to use it, you need to know that the efforts are moving toward success. You have to look at measurements which gauge the progress of the movement.
(This article is cross-posted at onproductmanagement.net)
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the side diversions that would present as opportunities for exploration. Then it happened. They got lost. She was looking at the GPS but it offered no help for getting them back on track, there were missing roads and turns that they were passing were not present on the screen. Soon enough they saw a sign for the gas station up ahead. And, as you would expect, he didn’t want to stop. “Real men don’t ask for directions,” was his reply.
No doubt, in your role as a product professional – whether you are in product management or product marketing – you’ve been told, go out and get a market view. A view from someone that isn’t you or in your company; a view from someone who would pay for the product or service you are offering, if they had the problem. You could call it the outsidein view. (Okay, bad pun I know, but I couldn’t resist – it fits.)
Now it’s my turn.
For more than two years I’ve written for this blog, commenting on topics and issues I hear from fellow product professionals through following on Twitter, LinkedIn, and now Google +, or through meeting at product camps and networking, and from just my friends.
Now it’s your turn.
I have a long list of “agenda” topics which I can keep writing about, delivering my take on issues I see and hear are of interest and/or concern. But, what I care about is what YOU want to hear. What are the topics of interest to YOU. Where could YOU use the most experience, guidance or support? What problems are keeping YOU up at night? Bottom line, how can I help YOU?
I have a quick survey created. It’s 10 questions and takes no more than 3 minutes to complete. Will you please take the pause in your day and complete the survey? It will help me help YOU better.
Looking in from the outside, I can only be as relevant as you allow, enable and help me be.
Thank you, Jennifer
(This article is cross-posted as a guest post at onproductmanagement.net)
Do you work in product marketing? Have you ever tried to explain what you do, to someone who isn’t familiar with product development and management? Ever want to pull your hair out after the conversation? It probably goes like this:
(This article is cross-posted as a guest post at onproductmanagement.net)
Aren’t the marketing automation tools great?
They help you develop target lead campaigns that automatically respond to a “visitor’s” action depending on what they do. This is done without human interference or effort, moving the potential buyer through the elements that have been pre-determined to be the right marketing piece of collateral or action at the time. How did business ever do this before, given how time and labor consuming these efforts can be?
But there is a flaw. And it can ruin your efforts.
