Every company needs some kudos, even if they have to ask for them. Knowing that customers are satisfied is important, especially for those of seeking repeating sales.
Lately though, I have noticed more and more retailers and restaurants are spewing out prizes (dare I say bribes) for completing their “short” survey… in some cases garnering you the chance to win $5000 or maybe 10% off your next visit all in search of gathering customer opinions and measuring customer satisfaction.
When ever a new product is launched, great pains are taken to measure success of the new product (you are measuring, right?). Do you know what are you measuring against? If you created a business case prior to developing the product, you should already have a first year sales forecast ready, available and communicated to all involved. (more…)
(This article is cross-posted as a guest post at onproductmanagement.net)
Do you work in product marketing? Have you ever tried to explain what you do, to someone who isn’t familiar with product development and management? Ever want to pull your hair out after the conversation? It probably goes like this:
In the next few weeks, there are several opportunities to attend a ProductCamp. Maybe this is your first? If so, there are several primer-type articles out here and here.
Whether this is your first, third or tenth camping trip, you should ask yourself the same question – how do you prepare for a ProductCamp? Should you volunteer? Should you create a presentation? Will any of my colleagues be there?
In a recent blog post, Forrester CEO George Colony wrote that CEO’s want better sales forces. As the sales enablement arm of the organization, how do product marketing professionals, ensure that our sales team is effective and ready to sell our new products and have well designed sales tools aligned to the ever-changing sales cycle?
