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Currently Browsing: Appreciation

Top Gift Ideas for Product Managers/Marketers in your life

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outsideinview.comA guest post by Barry Doctor, product marketing manager at Katun, Inc., and lifelong observer of cool gadgets and tech toys, who is green with jealousy of those who obtain these toys in their early stages.

While it is the goal of some product managers to simply obtain enough time off to properly enjoy the holidays – rest, relax and recharge. Others wish for more QA resources and a CEO that shares a change in company direction more than 6 weeks before launch of that major new product. Others were hoping for a job or an acquisition. Since fulfillment of these abstract items is particularly difficult, we’ve chosen some unique, obscure products that solve a market problem or cause a product manager to exclaim “that’s cool” out loud. (more…)

Reflection

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When you pause to reflect – professionally and/or personally – what do you learn? Wait…you DO pause and reflect, right? 

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Suffering from PPCS?

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PPCS:  abbreviation  post-product camp syndrome, common ailment affecting product management and product marketing people primarily, but any of a number of people who voluntarily attend a local product camp on a day off from their day job. (more…)

The New Product Differentiation

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outsideinview.com

Remember the book by Jack TroutDifferentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?

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Meet, learn and listen…in a new way

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outsideinview.comI love leaving the office. Seriously, no sarcasm implied here. I really love doing the market and customer visits. (You do both, right?)  It’s not just the interesting information you find out about how your product is being used – sometimes in ways you never thought of; or, how the customer is influenced in their buying decision – sometimes in ways you never thought of here too. But, it’s about the people.

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