(This article is cross-posted at onproductmanagement.net)
In this week’s #prodmgmttalk, (on Twitter Mondays at 4 pm pacific) there was a big discussion on what to do with “bad” customers; how did they get to be called “bad”; how do we know they are “bad”; and, what do you do with them. It’s amazing how many points you can make in 140 characters, in a 20 minute timeframe!
While there was enough content to write a book on a “bad” customer, the focus here is to understand why your product even has “bad customers”.
