We all have heard the buzzword for years, “market-focused,” but what does it really mean? (more…)
Pragmatic Marketing‘s Steve Johnson wrote a post a year ago “If you want to be heard, speak in the language of the listener, the buyer persona” in his blog post, What’s a persona? At the same time, Forrester analyst Tom Grant wrote a post for his blog entitled, Listening is hard, in which he said that “Both product managers and product marketers have to be top-notch professional listeners.” (more…)
PPCS: abbreviation post-product camp syndrome, common ailment affecting product management and product marketing people primarily, but any of a number of people who voluntarily attend a local product camp on a day off from their day job. (more…)
I’ve told you why you should go camping this season, product camping that is. And I’ve told you how to jump in and not be afraid. Now, it’s time to offer some comments and guidance for those that are stepping up and propose a presentation session.
Arriving at your first Product Camp (pcamp) as a newbie can be overwhelming. You are greeted by a registration table, and then set out on your own. If you are lucky enough to have come with a friend or colleague so you are not standing there alone wondering what to do next. More than likely though, you did come by yourself and your feet are frozen with a strange combination of anxiety, anticipation, excitement and fear.
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Summer is flying by. Hard to believe it is already August. School is starting back in some places around the country with others following very quickly. In the business world, we are starting to look at event and training calendars and coordinating our fall schedules. Yep, summer is closing to a quick end.
