Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
Too often as product professionals, we are under stress. Stress around processes, deadlines, budget, and remembering to bring in the market voice. Yet, if you ask around a technology business, there is abudnance of people who want the oppotunity to join the product management/product marketing teams. Really? Why?
Sometimes I think we overlook the obvious. Okay, maybe I’m just talking about me; but, I doubt it.
New roles come with new transitions. And, new roles come with new processes. But, sometimes you have to take a stand when the new process isn’t all it can be, when there is room improvement.
