I’m going to let you in on a pet peeve of mine. I have a great network of people, many in business, some in technical, a few in engineering, some in their own work…you get the mix. For the past 15 years, I’ve taken a lot of ribbing about being in marketing-related roles. My non-business network tease me about not “really doing anything that you can count.” They profess that it’s more about “fluff” and “art”, and there isn’t a lot of science to it.
WRONG! WRONG! WRONG!
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