Here in the US we are celebrating one of the most favorite national holidays this week, Thanksgiving. It is customary to offer thanks at this time. I will do so with my family and friends; but, I thought I’d offer a thanks to the PM and PMM world as well by listing what I am thankful for this season:
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It’s that time of the year again. You know, when you’re crazy busy trying to get all your tasks finished so you can check them off against your annual goals. The time when you’re trying to tie up the loose ends so you can, maybe, just once, not work during the days off you have scheduled which you were forced to take off or loose.
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Product management and product marketing professionals have a responsibility list that, when written down, would more than fill a 500 ft. roll of paper. But, it’s not about how much you have on that list; rather, the importance of what the items are. And, if you’re not aware of how to put a query together to run your own sales reports, and know what it means, you’re failing not only yourself but also your product.
Looking at the calendar I don’t know if I should be scared, nervous, or committed! But, the MN Product Camp is now only about 10 weeks away. Yikes!
The web site is up and can be found at: http://www.pcampmn.org. Check it out!
This means you can register, propose presentations, check out our venue, support our sponsors, and generally get ready to join us!
Mark you calendar now, if you haven’t already: Saturday, January 30, 2010 (this is the week between the end of playoffs and Superbowl, so no football excuses allowed!)
Just trying to wrap up some final thoughts here on the Boston Product Camp, before I leave the subject.
While I’ve been writing about Personas recently, Val Workman (on Twitter as @ValWorkman) of the Grandview of Ryma Technology, did what every blog desires…and fears. He asked me a question. Uh oh. Now I have to be smart, not just write smart.
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At Product Camp Boston this past weekend I offered a presentation on Personas. In this presentation, the differences between market segmentation and personas was discussed. It bears repeating here.
I’m going to let you in on a pet peeve of mine. I have a great network of people, many in business, some in technical, a few in engineering, some in their own work…you get the mix. For the past 15 years, I’ve taken a lot of ribbing about being in marketing-related roles. My non-business network tease me about not “really doing anything that you can count.” They profess that it’s more about “fluff” and “art”, and there isn’t a lot of science to it.
WRONG! WRONG! WRONG!
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