I was having a conversation with an old friend the other night. She is now running a software company. Since I am looking at new opportunities, I asked her what she thought of her product management/marketing – did she have them? Was she happy with results?
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I’m heading to the Boston ProductCamp on Saturday, November 7th. I’m very excited to meet and network with other product management and marketing folk, who share the same passion for this field as I do.
And, this also means it’s time to “pitch” my presentation proposal. I’m pulling together an “introduction to personas,” that is, how do you get started with them when you’ve never done them before. It’s dedicated to the persona newbie, and I pledge to make it useful and practical for this audience. (I had this idea since I only wish that someone had done this for me before my first one years ago!)
Will I see you there?
Last week I was speaking with a colleague who asked me for a copy of my product launch checklist. Somewhere in that request he used the word “essential”. I’m not averse to checklists and have no ill will toward them. I just have a problem when people use them as a crutch. The same guy probably asked his college roommate for an English Literature paper – - to save time writing his own.
There was a webinar today entitled “Is Doman Expertise Critical to be a successful Product Manager?” sponsored by Product Management View (part of Ryma Techonology’s community.) This was an interesting event, where both sides of the argument were presented, by credible product management professionals. And, if the twitter conversation was any indication, passion still exists when it comes to the discussion. (You can review the twitter feed using the #pmv hashtag.)
Several months ago I wrote a blog on this subject. In the blog, and still today, I advocate that for technology companies, having the right product management/marketing skills is more important than having the industry skills.
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Almost two months ago I wrote a blog about the Playoffs approaching, and getting ready to get in the game. In that post, I mentioned how you had to have the team ready to compete when the time was right. The baseball playoffs have now started and your favorite team, like mine, stumbled on the first game. This is common not only in baseball but in our product launches.
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Trying to capitalize on the momentum, the MN PCamp planning committee scheduled our second meeting only two weeks after the first. Yep, we’re serious about this event…and serious about bringing it to us in the Upper Midwest. Once again, the planning committee cannot be applauded enough for their stellar efforts!
We went around the table for our updates, and here we go: (more…)
