Last Friday Steve Johnson of Pragmatic Marketing presented a great webinar, “The Role of Strategic Product Management.” (If you didn’t have a chance to attend, view it online here.)
While the webinar was occurring, the #prodmgmt community on Twitter was all a flutter with discussion. At one point during the webinar, Steve spent time discussing the role of personas, and there was a great post that encapsulated the overriding message by @barsmith, who tweeted “Create product marketing for buyer personas; develop product for user personas. Important differentiation!”
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