Minnesota may be late to the game, but we’re getting in it! The intial planning meeting was held last night for our own Product Camp here in the land of the frozen tundra.
For the past couple of months I have been trying to gage whether there was enough interest in holding a “pcamp” here. Why here? Simple – there isn’t another that has been hosted close enough to us for our product management community to attend.
Last Friday Steve Johnson of Pragmatic Marketing presented a great webinar, “The Role of Strategic Product Management.” (If you didn’t have a chance to attend, view it online here.)
While the webinar was occurring, the #prodmgmt community on Twitter was all a flutter with discussion. At one point during the webinar, Steve spent time discussing the role of personas, and there was a great post that encapsulated the overriding message by @barsmith, who tweeted “Create product marketing for buyer personas; develop product for user personas. Important differentiation!”
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Product Marketing makes a great strategic move and creates personas for use in their processes. They invest in the effort, hold the interviews, do the field observations, and build 4-6 great personas that represent their buying market. The team takes the personas to the executives who love them, match them with the personas developed by product management, and proudly produce new posters for the conference room wall. Everyone applauds.
And, the next time you enter the conference room, visit your Web site, look at your collateral, the shiny faces smile back at you. Great, right?
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Today’s post comes from Jim Holland. Jim’s passion is guiding teams that deliver market-focused products. He elevates, develops, and enables talent using natural skills and experiences acquired from individual contribution and management roles. Enjoy the post don’t hesitate to tweet your comments to Jim directly.
In retrospect, my previous guest posts have tried to stage the conversation that will make or break your job search and how you present yourself on paper, in person or online. Steve Johnson of Pragmatic Marketing offered, “A distinctive competence is to convey your company’s unique ability to deliver value.”
Today is not a day for discourse, or to spurn opinions.
Today is a day for learning and reflection.
I just had the most amazing customer service call from a business.
Did this affect how I feel about their products? ABSOLUTELY!
I have a piece of broken furniture. Not really broken, but needing some attention. But, the piece was 12 years old. I wasn’t expecting much, and definitely thought I’d have to pay for it. But, I made the call to the customer service number at the store. The conversation went like this:
