I had an interesting discussion last week with a startup. I really think this group has a chance of making it. But, they had a huge flaw, which of course being on the outside, I had to point out.
Technology startup companies have a unique need with their roadmaps, they need to communicate to their investors not only their application plans, but also demonstrate their competence. At the same time, they need to reassure their customers, typically, alpha and beta levels, about their commitment to growth.
But, you don’t need to put this information out publicly – and definitely not on your Web site!
Roadmaps have their place. In my past I have developed more than my fair share of them, as have almost every product manager I know. And, the prevailing wisdom seems to be to develop different roadmaps for different audiences. I mean, you invested time in developing the personas you serve, use that time and information wisely.
So, looking in from the outside, here is one more voice advocating smart use of roadmaps. Go ahead and put out a statement of direction, let the world know what you intend to do and how you intend to grow your product. But, keep the IP, the value of your company, behind closed doors!
And, if you don’t, don’t be surprised when the competition beats you to the release.
I’ve never heard of a roadmap being on a website before! I’m not sure I disagree so strongly though, depending on the market segment I could see some benefit to it. For example if its a small B2B market, then there could be some benefit in re-assuring their customers of the product’s plans, as long as its part of a cohesive ongoing message.