As a product manager/product marketing manager, we all know that the development of Personas goes a loooong way in making our lives easier. In product management, if you have a persona representing your target market as you are developing features, it is an easy thought to ponder “What would John say about this? Would this solve Mike’s problem How much would Bill pay for this?” In product marketing, having a persona developed as you are building out positioning and sales tools makes it easy and simple to help explain your product’s story “This is how Jane feels about the problem, and this is how we solved it. When you talk with Sue, point out how this helps her. Carol will love this feature because it does that.” High-level examples I know, but the gist of the message is, persona development makes our lives – and jobs – easier
