Whatever you call it, Social Media, Social networking, Web 2.0, gizmo, hip, etc, the advent of new technology leads to change. Yep, got it.
Change means we are forced to do something that we got used to doing in a different way. Yep, got it.
But, change it doesn’t mean the world has been thrown upside down.
Unless you have lived under a rock, in a cave or on a deserted island for the past three years, you have been bombarded by news stories about social media sites like myspace, facebook, friendster, twitter, and countless countless blogs. The way people talk with each other has changed.
But, while the method has changed, the communication message has not!
If I was in your target market for a product before you learned I was a Twitter or Facebook user, than I am still in your target market now. But, before you infringe on me and bombard me about the next greatest thing since sliced bread, make sure you know how I want to communicate.
In other words, learn about me. Hmmm…a little market sensing goes a long way.
Guess somethings never change.
