I’ve been talking a lot with people who are starting businesses. And, I find myself repeating one statement over and over…even on this blog.
When you are talking with your audience – whether you want to find a job, sell a product, attract interest, or anything – is your communication talking AT the audience, or WITH them?
If your communication is all about what you or your product can do, then you are no more than an advertisement that can be turned off by switching the channel. Try re-framing the discussion/campaign/pitch to one that focuses on engaging in a two-way conversation. Talk WITH your audience. You will then be in a position to develop the relationship, which will lead to the desired results.
Same message…different day. But, looking in from the outside, one that merits consistent reinforcement.
