As part of introducing the service-based framework, we need to step back and understand why this is needed.
First, yes it is true that there are no solid models of a framework for services, but there are other reasons that are actually more important. Let’s start with a core foundation that developing a service framework is about driving BUSINESS value. This is not just about developing another model to throw into the mix. Far from it. In business, it no longer is just about the classic “Return on Investment.”
We need to change our model to look at services as how value is delivered. A new model, to look at the product mix of services based on feedback that addresses the needs/problems of the market while validating that the services are desired, is the basis for delivering this value.
Once the market need is validating the business value and driving the product ideation/development, then it is time to look and say that product management principles and discipline can play the role for which they are intended. And, success at building a market-driven organization will be on its way.
