So the folks at Pragmatic Marketing are done writing their book, and it’s hitting the market with advanced copies going out as thank you’s.
Kudos to Phil Myers, Craig Stull and David Meerman Scott. They got it right.
Too often we all look at our work – marketing, products, customer service, metrics – and wonder why the intended audience just “doesn’t get it.” For years, there has been a groundswell building that asks why aren’t we asking the audience about their needs? What are the product features that would make you want to buy? What are the ways you respond to marketing? What does our customer service process mean to you the user? What do our metrics tell us about you?
We aren’t selling, developing or servicing ourselves. This isn’t rocket science! Look in from the outside.
Appreciate the kind words on Tuned In. The really fascinating part for Craig, David and I was how connected the three disciplines of leadership, product management and marketing were at their core. Building real and deep connections to what your buyers really value is the foundation. Everything else builds on that.
All the best,
Phil Myers