You Can’t Get There Without Knowing Where There Is

roadmap_cover

I have not written much lately on this blog. But, I have been busy. As some long time readers will recall, last time I took a significant hiatus from writing on the blog, I was still, in fact, writing… but it was my Flat Stanley ebook. I am at it again. I have been talking about the need for product marketing road maps for over 4 years here  and here.

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Content matters…Sales matters…but Buyers Always Wins

contentYou’ve heard this one before….without experience I can’t get a job; but, without a job I can’t get experience. What do you do? How do you break the cycle?

Move this into our world… we have all heard the metrics that the buyer has essentially made his purchase decision prior to engaging in the sales cycle, so we need to put content goodies out there to be found. Without content, we can’t win business, develop trust or even build our brand. (more…)

Why am I failing?

marcommIf you were hired to be in product marketing, and all you do is write PowerPoint presentations, data sheets and webinars, you’re in marketing communications (marcomm) role. And, if you’re in marcomm, you will fail.

Really.

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Mea Culpa!

doh2I messed up.

I knew it was happening while I was in the middle, but I couldn’t stop it. I’m bad.

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Get Over It & Move On

outsideinview.comYou’ve had one of those moments, right? We all have. You finally got the interview with the company you’ve been targeting for a great job opportunity. The job is everything you want…and more. You prepared, practiced and were ready for the meetings. Then the call came. And, the earth crashed. You couldn’t get your answers to sound as intelligent as you practiced. You weren’t crisp in the responses to highlight your achievements. In other words….you blew it. And, by the time you saw what was happening, it was too late to correct. It was a train wreck before your own eyes, featuring you, and you couldn’t stop it. (more…)