Are you asking the right questions in your hiring?

outsideinview.comI thought it would be interesting, and fun, to put the shoe on the other foot for a change.

I was asked by a colleague to help him out. He has been asked to interview candidates for an open product marketing position in his company. Since that is in my domain, he asked me to provide a list of ten questions I would ask.

Continue reading “Are you asking the right questions in your hiring?”

Product change happens with leadership not product

ghandiIt’s funny. You hear it all the time. A new leader comes into the product team. He (or she, don’t get too judgmental on me here) has great ideas and the experience to execute for success. He has the right people. And, the change expected, the desired turn, fails. The sales number are not meeting expectations. The product group is not launching products at a quantity or speed that the company expects. It’s all not working. Continue reading “Product change happens with leadership not product”

Weather Alert! Sales Tornado coming

tornadoWhen anybody requests a new feature or product, of course, the first course of action (by them) is to kick, scream and promise that it will be the next great thing. There may even be demands that it is absolutely needed in order to close the biggest deal in the history of the company. No decision needed. No research needed. No thought expected. Just do it! Now. Your future is guaranteed. What are you waiting for? I call this the Sales Tornado. And, it is never around during the planning cycle.  Continue reading “Weather Alert! Sales Tornado coming”

Product & Pokemon Go

Pokemon GOYes, this is serious. No, it’s not crazy. Pokemon Go is a phenom that is taking over the world, or so it seems, as it is dominating the news cycle with something that is not negative or horrifying. In fact, the majority of the news are highlighting stories about the health benefits children and teens are getting from the walking/running they are doing to capture the Pokemon.

Observe the kids around you playing Pokemon Go, step back, and it is easy to see how it can actually help Product people as well. Continue reading “Product & Pokemon Go”